WP-DXP

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What is WP-DXP?

WP-DXP is a WordPress plugin designed to add personalization features and options, and DXP is an acronym for Digital Experience Platform.

It follows similar principles to Enterprise platforms such as Episerver, Optimizely and Sitecore and works in conjunction with the Gutenberg block editor to provide a simple and clear pathway to this functionality for content authors and admins.

What can I use it for?

You can use WP-DXP to personalize content to your users, based on actions that they have taken, or criteria such as which countries they are accessing your site from.

We have included basic rules into the plugin to provide a starting point, and if you have plugins such as WooCommerce or Gravity Forms installed, you gain access to even more.

Additionally, you can add your own rules, based on a set of conditions, and then apply those to any blocks you wish.

How do I use WP-DXP?

Once you have the plugin installed and activated, a WP-DXP option will appear in the Block Settings sidebar in the Gutenberg Editor when you are editing a block.

Within this, you will be given the choice to choose a rule and determine an action if that rule is met.

For instance, you may wish to add a content block with a message that is only shown to the user if they come from a particular country, or if they have purchased a product from your store. Feel free to play around and let us know if you think what more we could add as default rules out of the box.

Are there any limitations?

The actions that you can take when a rule is met, are currently limited to Show or Hide a block. We will be adding new actions in a future release.

The plugin does not work with the Classic Block – which is due to be deprecated. You can use the Convert to Blocks feature to transform the Classic Block into independent Gutenberg blocks, which can then take advantage of WP-DXP.

Will the plugin always be free to use?

We will always have a free version of the plugin, but in the future, it is likely that we will add a Pro version which will offer additional features. At this stage, we cannot tell you what these features will be or how much it will cost, but anything included in the Free version of the plugin will be free forever.

Do you have a roadmap?

We have an internal roadmap that we are using to develop new features – including additional rules, A-B Testing, profile scoring features, and integration with other plugins and commercial platforms.

We will also be developing new conditions and pre-built rules and exploring how we can provide detailed reporting. If you have any suggestions on what we should consider adding, please feel free to get in touch using the details in the Support and Feedback section below.