Title: Meta pixel for WordPress Author: Facebook Published: 6 Tháng 11, 2018 Last modified: 9 Tháng 4, 2026 --- Tìm kiếm plugin ![](https://ps.w.org/official-facebook-pixel/assets/icon.svg?rev=3158868) # Meta pixel for WordPress Bởi [Facebook](https://profiles.wordpress.org/facebook/) [Tải về](https://downloads.wordpress.org/plugin/official-facebook-pixel.5.0.1.zip) * [Chi tiết](https://vi.wordpress.org/plugins/official-facebook-pixel/#description) * [Đánh giá](https://vi.wordpress.org/plugins/official-facebook-pixel/#reviews) * [Cài đặt](https://vi.wordpress.org/plugins/official-facebook-pixel/#installation) * [Nhà phát triển](https://vi.wordpress.org/plugins/official-facebook-pixel/#developers) [Hỗ trợ](https://wordpress.org/support/plugin/official-facebook-pixel/) ## Mô tả This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. [Learn More](https://www.facebook.com/business/learn/facebook-ads-pixel) The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. [Learn More](https://www.facebook.com/business/help/2041148702652965?id=818859032317965) You can find more information about our Privacy Policy [here](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). ## Cài đặt **To install from your WordPress site** 1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New. 2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’. **To download and install plugin from Facebook Events Manager** [Facebook Help Page](https://www.facebook.com/business/help/881403525362441) **Configure plugin for first use** After plugin installed: 1. Go to settings page of the plugin. 2. Click Get Started. 3. Complete the Facebook Business Extension flow. 4. Agree to share your access token with your site. ## Hỏi đáp ### Where can I find more information on Facebook Pixel? You can find more information on the [Facebook Pixel](https://www.facebook.com/business/learn/facebook-ads-pixel). ### Where can I find more information on Conversions API? You can find more information on the [Conversions API](https://www.facebook.com/business/help/2041148702652965). ### Where can I find more information on Facebook for WordPress plugin? You can refer to [this page](https://www.facebook.com/business/help/881403525362441?helpref=faq_content) ### Where can I find support? If you get stuck, or have any questions, you can ask for help in the [Facebook for WordPress plugin forum](https://wordpress.org/support/plugin/official-facebook-pixel). ### I am a developer. Can I help improve the plugin? Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the [plugin repository](https://github.com/facebookincubator/Facebook-Pixel-for-WordPress). ## Đánh giá ![](https://secure.gravatar.com/avatar/fda9315e22a351438b36f511d1178d424174f59d252e4c41daf54e30dd007fa5? s=60&d=retro&r=g) ### 󠀁[Problematic + performance issues every time](https://wordpress.org/support/topic/problematic-performance-issues-every-time/)󠁿 [omegasix](https://profiles.wordpress.org/omegasix/) 11 Tháng 4, 2026 1 trả lời Problematic + performance issues every time ![](https://secure.gravatar.com/avatar/1c85c8a25e7306c6c793cee78b765013b735285d873a2b6ba687535ff5bfc11c? s=60&d=retro&r=g) ### 󠀁[Plugin full of errors](https://wordpress.org/support/topic/plugin-full-of-errors/)󠁿 [mithoog](https://profiles.wordpress.org/mithoog/) 25 Tháng 2, 2026 1 trả lời Worse plugin ever. Not working. No error displayed. Just “Connection Pending” ![](https://secure.gravatar.com/avatar/92a3497415c20010986c8c393d1b2b1d339ba6ae59af5e0c6c25fced7e431ec2? s=60&d=retro&r=g) ### 󠀁[Just trying out](https://wordpress.org/support/topic/just-trying-out/)󠁿 [iamsakyibright](https://profiles.wordpress.org/iamsakyibright/) 2 Tháng 1, 2026 1 trả lời Just trying out I will come and give full review when I enjoyed using it ![](https://secure.gravatar.com/avatar/45a61fd5115da1934d3ab677859d5fbae1befc7245177f8970ce4bca2f5d2a31? s=60&d=retro&r=g) ### 󠀁[Erros frequentes](https://wordpress.org/support/topic/erros-frequentes/)󠁿 [ronnycbo](https://profiles.wordpress.org/ronnycbo/) 19 Tháng 12, 2025 1 trả lời Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores. ![](https://secure.gravatar.com/avatar/b2784cd6f6507bb4f00632c51c5afb49717ef6d9f36faeb9682315bebd9dd5be? s=60&d=retro&r=g) ### 󠀁[Disappointing for such a big company](https://wordpress.org/support/topic/disappointing-for-such-a-big-company/)󠁿 [BINAIR=E Group](https://profiles.wordpress.org/binaire/) 13 Tháng 12, 2025 1 trả lời Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups. ![](https://secure.gravatar.com/avatar/e1efa552412525312ade86f45c3b1dc9d5ba24e36538fe8d48c63059c93bf503? s=60&d=retro&r=g) ### 󠀁[Good](https://wordpress.org/support/topic/good-9042/)󠁿 [vuhienctld](https://profiles.wordpress.org/vuhienctld/) 28 Tháng 11, 2025 1 trả lời Cài plugin này giúp kết nối facebook vô website đơn giản. [ Đọc tất cả 165 đánh giá ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Người đóng góp & Lập trình viên “Meta pixel for WordPress” là mã nguồn mở. Những người sau đã đóng góp vào plugin này. Những người đóng góp * [ Facebook ](https://profiles.wordpress.org/facebook/) “Meta pixel for WordPress” đã được dịch qua 29 ngôn ngữ. Cảm ơn [những người tham gia dịch](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel/contributors) vì đóng góp của họ. [Dịch “Meta pixel for WordPress” sang ngôn ngữ của bạn.](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) ### Muốn tham gia phát triển? [Duyệt code](https://plugins.trac.wordpress.org/browser/official-facebook-pixel/), check out [SVN repository](https://plugins.svn.wordpress.org/official-facebook-pixel/), hoặc theo dõi [nhật ký phát triển](https://plugins.trac.wordpress.org/log/official-facebook-pixel/) qua [RSS](https://plugins.trac.wordpress.org/log/official-facebook-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Nhật ký thay đổi #### 5.0.1 – 2026-04-07 [See changelog for all versions](https://raw.githubusercontent.com/facebookincubator/Facebook-Pixel-for-Wordpress/refs/heads/main/changelog.txt). ## Meta * Phiên bản **5.0.1** * Cập nhật lần cuối **4 tuần trước** * Số lượt cài đặt **400.000+** * Phiên bản WordPress ** 5.7 hoặc cao hơn ** * Đã kiểm tra lên đến **6.9.4** * Phiên bản PHP ** 7.4 hoặc cao hơn ** * Ngôn ngữ * [Catalan](https://ca.wordpress.org/plugins/official-facebook-pixel/), [Czech](https://cs.wordpress.org/plugins/official-facebook-pixel/), [Danish](https://da.wordpress.org/plugins/official-facebook-pixel/), [Dutch](https://nl.wordpress.org/plugins/official-facebook-pixel/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/official-facebook-pixel/), [English (Australia)](https://en-au.wordpress.org/plugins/official-facebook-pixel/), [English (Canada)](https://en-ca.wordpress.org/plugins/official-facebook-pixel/), [English (South Africa)](https://en-za.wordpress.org/plugins/official-facebook-pixel/), [English (UK)](https://en-gb.wordpress.org/plugins/official-facebook-pixel/), [English (US)](https://wordpress.org/plugins/official-facebook-pixel/), [French (Canada)](https://fr-ca.wordpress.org/plugins/official-facebook-pixel/), [French (France)](https://fr.wordpress.org/plugins/official-facebook-pixel/), [Galician](https://gl.wordpress.org/plugins/official-facebook-pixel/), [German](https://de.wordpress.org/plugins/official-facebook-pixel/), [Hungarian](https://hu.wordpress.org/plugins/official-facebook-pixel/), [Italian](https://it.wordpress.org/plugins/official-facebook-pixel/), [Lithuanian](https://lt.wordpress.org/plugins/official-facebook-pixel/), [Marathi](https://mr.wordpress.org/plugins/official-facebook-pixel/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/official-facebook-pixel/), [Romanian](https://ro.wordpress.org/plugins/official-facebook-pixel/), [Russian](https://ru.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Chile)](https://cl.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Spain)](https://es.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/official-facebook-pixel/), [Swedish](https://sv.wordpress.org/plugins/official-facebook-pixel/), [Turkish](https://tr.wordpress.org/plugins/official-facebook-pixel/), và [Ukrainian](https://uk.wordpress.org/plugins/official-facebook-pixel/). * [Dịch sang ngôn ngữ của bạn](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) * Thẻ * [Conversions API](https://vi.wordpress.org/plugins/tags/conversions-api/)[facebook](https://vi.wordpress.org/plugins/tags/facebook/) [meta](https://vi.wordpress.org/plugins/tags/meta/)[meta ads](https://vi.wordpress.org/plugins/tags/meta-ads/) [pixel](https://vi.wordpress.org/plugins/tags/pixel/) * [Nâng cao](https://vi.wordpress.org/plugins/official-facebook-pixel/advanced/) ## Đánh giá 2.7 trên 5 sao. * [ 60 5-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=5) * [ 6 4-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=4) * [ 4 3-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=3) * [ 12 2-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=2) * [ 83 1-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/#new-post) [Xem tất cả đánh giá](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Những người đóng góp * [ Facebook ](https://profiles.wordpress.org/facebook/) ## Hỗ trợ Các lỗi đã xử lý trong vòng hai tháng gần đây: 1 trên 3 [Xem diễn đàn hỗ trợ](https://wordpress.org/support/plugin/official-facebook-pixel/)